More sales, same people

Selling is the core activity of every business. However, in many cases sales results can be improved. Not, as is usually believed, by training individual sales professionals in new skills, but by improving the sales process itself. The quickly effective result is: More sales, with the same people!

This book explains how to increase the effectiveness of your sales process in four straightforward steps. The tools described can be put into practice immediately. Useful checklists, perceptive case studies and overall clarity make More sales, same people accessible to everyone. Its effectiveness has been proven: large multinationals such as General Electrics as well as other, smaller organizations have already benefited from its successful methodology.